The World: Kuala Lumpur - Saatchis steals Tiger beer business from JWT

Saatchi & Saatchi Malaysia has been appointed by Guinness Anchor to advertise its Tiger beer brand.

The agency won the business following a pitch against TBWA and the incumbent, JWT, which only picked up the account in April last year.

Grey Worldwide will continue to handle below-the-line marketing for Tiger.

Saatchis already handles the Guinness brand locally for Guinness Anchor, as well as regionally for Diageo Asia.

Denis Brown, the general manager of marketing at Guinness Anchor, said: "Through the selection process, Saatchis has demonstrated a good understanding of the Tiger brand, the beer market and our target consumers."