The World: London - AMV and Saatchi & Saatchi fight for Guinness Asia

Guinness is reviewing its creative business for Asia, with the incumbent Saatchi & Saatchi, and Abbott Mead Vickers BBDO, its UK and Ireland agency, battling it out for the account.

Both agencies have been tasked with presenting regional creative ideas based on their respective Guinness work in global markets.

While BBDO has a strong relationship with Guinness in its home markets of Ireland and the UK, Saatchis handles creative duties in Asia and Africa, which accounts for 40 per cent of the brand's worldwide sales.