BMW has hired the London-based consultant AuditStar to help guide its $155 million US media review.
The review, which is expected to be concluded by the end of November, will include the incumbent agency, GSD&M Idea City, which has worked on the BMW account since November 2005. The agency is also the brand's lead national creative shop.
As well as the media review, a procurement-driven consolidation of BMW's $80 million regional creative account is taking place. This business is currently being contested between Publicis in New York and Dallas and Grey West, the San Francisco-based agency.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
