Deutsch/LA has picked up the Snapple brand beverages account, following a four-way pitch.
The agency saw off competition from Cliff Freeman and Partners, Young & Rubicam and the incumbent, Laird+Partners, to pick up the Dr Pepper-owned brand.
The account win comes six months after the Interpublic Group agency was awarded the lead agency status on the Dr Pepper Snapple Group account.
Snapple spent $25 million last year in measured media, and has already spent $15 million up to July of this year.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
