The World: Los Angeles - Deutsch/LA wins four-way pitch for Snapple

Deutsch/LA has picked up the Snapple brand beverages account, following a four-way pitch.

The agency saw off competition from Cliff Freeman and Partners, Young & Rubicam and the incumbent, Laird+Partners, to pick up the Dr Pepper-owned brand.

The account win comes six months after the Interpublic Group agency was awarded the lead agency status on the Dr Pepper Snapple Group account.

Snapple spent $25 million last year in measured media, and has already spent $15 million up to July of this year.