The World: Los Angeles - Deutsch picks up $150m PlayStation business

Deutsch has won the pitch for Sony PlayStation's $150 million US account.

The Interpublic-owned shop takes over from TBWA\Chiat\Day, which had held the business for more than a decade.

Deutsch will handle creative and media, which moves from Omnicom's OMD.

Publicis in Seattle also contested the business, along with two independent agencies - RPA in Santa Monica, and Venables Bell & Partners in San Francisco.

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content