The World: Los Angeles - Deutsch picks up $150m PlayStation business

Deutsch has won the pitch for Sony PlayStation's $150 million US account.

The Interpublic-owned shop takes over from TBWA\Chiat\Day, which had held the business for more than a decade.

Deutsch will handle creative and media, which moves from Omnicom's OMD.

Publicis in Seattle also contested the business, along with two independent agencies - RPA in Santa Monica, and Venables Bell & Partners in San Francisco.