The World: Los Angeles - EA pulls business from San Francisco shop

Electronic Arts, the US computer games manufacturer, is moving its $150 million global advertising account from the independent agency See:.

Citing a desire to address the global needs of the developer's games business, EA said See: would cease to handle its business after the end of the financial year in March. A new agency has yet to be disclosed.

In 2004, EA handed the $10 million launch campaigns for two of its biggest titles, Tiger Woods PGA Tour and Need for Speed: Underground 2, to Wieden & Kennedy. The agency already handles EA's biggest European title, Fifa Soccer, from its Amsterdam office.