The World: Los Angeles - Fox plans cut in commercial break times

Fox is poised to shake up the commercial TV model by dramatically reducing ad breaks during two new drama series.

Fringe and Dollhouse are both expensively produced sci-fi series. To offset their cost, the network is planning to charge advertisers a premium.

Fox plans to air special two-hour premiere episodes of Fringe, Dollhouse and Prison Break at the end of August.

Peter Liguori, the Fox Entertainment chairman, said: "We're going to have less reason to use the remote."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus