JWT New York, which has handled the business for the past three years, is not expected to repitch. Media, which is handled by Carat out of its office in Santa Monica, is not affected.
JWT won the business from the California-based agency Johnson/Ukropina in a four-way pitch that included Bartle Bogle Hegarty. Since then, the company's advertising has been fronted by the actresses Kirstie Alley and Valerie Bertinelli.
Jenny Craig, which was acquired by Nestle for $600 million last summer, offers weight-loss plans and meals in the US, Canada, Australia and New Zealand.