The World: Los Angeles - Jenny Craig turns to Y&R for creative account

Jenny Craig, the Nestle-owned nutrition company, has picked the Young & Rubicam agency in Irvine, California, to handle the creative assignment on its $60 million account.

JWT in New York, which had handled the account since June 2004, did not take part in the pitch.

The Jenny Craig media business, which is handled by the Aegis-owned Carat, was not part of the review.

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