The World: Los Angeles - Jim Stengel takes role at MarketShare Partners

Jim Stengel, the ex-Procter & Gamble global marketing officer, has joined the analytics company MarketShare Partners in an advisory role.

Stengel, who spent seven years as P&G's global marketing chief, will join a panel of seven advisors at MarketShare, which also includes Ford Canada's vice-president of marketing, David Greenberg, and Google AdSense's group product manager, Gokul Rajaram.

Wes Nichols, the co-chief executive and founder of MarketShare Partners, said: "Jim's depth of experience and acute interest in improving how marketing is measured will be a tremendous asset to the company as we continue our expansion."