The World: Los Angeles - Mitsubishi picks final four for creative pitch

Four agencies have been shortlisted to contest the creative assignment on Mitsubishi's $185 million North American account.

The contenders - DDB Los Angeles, Ignited, WongDoody and Traffic - are all based in Southern California. BBDO West in San Francisco, the incumbent on the business, is not defending it.

Mitsubishi, whose US sales are down 18 per cent this year, plans to increase digital communications.