The World: Los Angeles - Old Navy awards task to Deutsch Los Angeles

Deutsch Los Angeles has been awarded the creative duties for the Gap-owned clothing chain Old Navy's Christmas campaign.

Deutsch LA pitched for the business against the San Francisco-based independent agency Eleven Inc. and the New York-based Taxi.

The appointment follows the announcement earlier in the year that creative duties on the Old Navy account, worth $180 million a year, would be decided on a seasonal basis. The New York office of the Dutch independent agency StrawberryFrog won the brand's back-to-school campaign in June.

PHD and Corinthian Media remain Old Navy's media agencies. Both media agencies are unaffected by the move to seasonal reviews.