The World: Los Angeles - Princess Cruises reviews $30 million accounts

Princess Cruises is reviewing its $30 million creative and media accounts. Interpublic Group's Dailey & Associates, the incumbent, is expected to repitch.

The California-based group spent an estimated $25 million in domestic measured media for its Princess line last year. The news means Princess becomes the third major cruise company to hold a review in the past 12 months.