The World: Los Angeles - Schwartz named TBWA\Chiat\Day creative chief

TBWA\Chiat\Day Los Angeles has promoted its executive creative director, Rob Schwartz, to chief creative officer.

The shake-up also sees Al Kelly, the executive creative director of Fallon Minneapolis, become the agency's co-executive creative director alongside Patrick O'Neill. Kelly will be primarily responsible for overseeing the agency's Pepsi account, while O'Neill will preside over the Visa and Sara Lee accounts.

Lee Clow, the global director of Media Arts and TBWA\Worldwide chief creative officer, said: "Rob has been behind some of the best work this agency has done recently, while Al and Patrick will also be great additions to the leadership team."

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