The World: Los Angeles - TBWA combines US West Coast operations

TBWA\Worldwide has brought all of its US West Coast operations under a single banner, TBWA\California.

The group is comprised of TBWA\Chiat\Day Los Angeles, TBWA\Chiat\Day San Francisco and the marketing services network Tequila.

Lee Clow, the worldwide chairman and chief creative officer of TBWA\Worldwide, and Robert LePlae (pictured) will lead the TBWA\California group. LePlae assumes the new position of president and chief executive for TBWA\California.

"TBWA\California is about finding ways to remain nimble and idea-focused, no matter how big we get," Clow said.