TV spend fell by $465 million, cancelling out gains in internet and magazine advertising, TNS Media Intelligence said.
Excluding TV, February adspend was flat, rising just 0.1 per cent. Analysts said even that tiny gain would have been a loss were it not for the continued surge in internet spending. That figure soared by 16.8 per cent.
Meanwhile, consumer magazines showed solid gains, with measured spending increasing by 5.3 per cent.