The World: Los Angeles - US network TV spending falls by 20 per cent

Network TV spending in the US dropped by almost 20 per cent in February, compared with the corresponding period last year, according to newly published figures. The drop is blamed on the absence of the Winter Olympics, which inflated the spend in February 2006.

TV spend fell by $465 million, cancelling out gains in internet and magazine advertising, TNS Media Intelligence said.

Excluding TV, February adspend was flat, rising just 0.1 per cent. Analysts said even that tiny gain would have been a loss were it not for the continued surge in internet spending. That figure soared by 16.8 per cent.

Meanwhile, consumer magazines showed solid gains, with measured spending increasing by 5.3 per cent.