The World: Madrid - Emap launches first international edition of Zoo

Emap Consumer Media has launched Zoo in Spain, the first international edition of its weekly men's magazine.

It will be published in partnership with Focus Ediciones, the Spanish FHM publisher that launched Sie7e (Seven), a Spanish weekly title, earlier this year. Sie7e will be rebranded Zoo Sie7e.

The move marks the start of a programme intended to build on the network of 30 FHM editions around the world.

FHM has a around 250,000 readers in Spain. ECM is hoping Zoo Sie7e will achieve a circulation of 100,000 in its first 18 months.