The World: Madrid - MediaCom appoints Recalde to head Spanish arm

MediaCom has appointed Cesar Recalde as the chief executive of its Spanish operation.

Recalde has 20 years' experience in the advertising industry, and joins MediaCom from his role as the client management managing director of Carat Madrid. His appointment is the latest made by Nick Lawson since he took over as the chief executive of MediaCom EMEA in November last year.

Lawson said: "Cesar's vast experience of the industry will, I'm sure, prove to be invaluable in our aim to position MediaCom as a major driver in the Spanish marketplace and will positively impact our current clients' business."