Mediaedge:cia is bolstering its management team in Spain with the appointment of Javier Sarasola as the managing director of its Madrid-based arm.
He joins the WPP-owned communications specialist from the Spanish media owner Medipresse-Publiventas, and has held senior management positions at Publiespana, DoubleClick and Adlink.
Sarasola will report to Angel Barbera, the chief executive of Mediaedge:cia Spain. "Javier's depth of knowledge of the Spanish market will help us to build on our success," Barbera said.
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