The appointment comes as the BBDO Guerrero-Ortega president and chief executive officer, Susan Dimacali, announces her retirement. The current creative director, Raul Panes, has been promoted to executive creative director in her place.
Aquino, who was previously the senior executive officer at Jimenez Basic, will report to the chief creative officer, David Guerrero (pictured), and Dimacali's replacement, who has yet to be named.