The World: Manila - Dennis Publishing to launch Maxim in Philippines

Dennis Publishing is launching a version of its men's monthly magazine Maxim in the Philippines. The magazine will be published under licence by ABS-CBN.

The title, which is set to hit newsstands this summer with an initial print run of 100,000, is aiming to take on FHM, which dominates the Philippine market with a monthly circulation of 130,000. Maxim will position itself as a more upmarket read than FHM.