The World: Manila - Grey Group seeks full control of Campaigns & Grey

Grey Global Group is moving to take full ownership of its Campaigns & Grey agency in the Philippines.

The WPP-owned Grey has had minority ownership of Campaigns & Grey since 1996, when Grey succeeded the Interpublic Group as the company's multinational partner.

While a deal has not yet been finalised, it is thought that Grey is seeking to purchase all of its remaining shares in Campaigns.

Grey became free to acquire its remaining stake in the agency after it was taken over by WPP in 2004 and its media arm MediaCom moved into Group M, the parent company of WPP agencies.

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