The World: Manila - MediaCom takes over $100m P&G buying business

MediaCom has secured the $100 million Procter & Gamble media buying business in the Philippines.

The FMCG giant appointed the agency after it ended its local-market relationship with Starcom earlier in the year. The businesses had worked together for the past five years.

Meanwhile, P&G's $50 million planning brief has been handed to Carat without a pitch.