The Supreme Court of the Philippines has lifted a ban on the advertising of infant formula milk for children up to two years old. It has ruled that the country's health department should regulate, but not prohibit, milk substitute advertising.
The ban took effect last year. However, a temporary restraining order on its implementation was filed after objections from the local pharmaceutical association. GlaxoSmithKline, Nestle, Wyeth and Abbott Industries spend an estimated $54 million a year on advertising infant formula milk in the Philippines, according to ACNielsen.
"The ban was never really put in place because of objections made by companies," a source said.
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