Paul Roebuck has been named as the chief executive of BBDO Guerrero Ortega following last month's retirement of Susan Dimacali.
He joins the agency from Saatchi & Saatchi in Jakarta, where he spent two years as the chief executive.
Roebuck will report directly to the chairman and chief creative officer, David Ortega, who said the appointment was critical to the agency's growth strategy as it builds on its position as a regional hub for clients such as FedEx, Visa and Pepsi.
Before joining Saatchis in Jakarta, Roebuck worked for the agency in Malaysia, South Africa and the UK.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Become a memberOur new premium service offering bespoke monitoring reports for your company.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
