The World: Manila - Starcom appoints Swinand as global president

Mercedes-Benz has shortlisted three agencies - Campaigns & Grey, Harrison Communications and the new local shop Workshop One - in its search for a creative agency in the Philippines.

The luxury car brand, which is distributed by Cats Motors, currently adapts its advertising from regional offices, but is looking to inject creativity and local insights into the work.

The car company also wants to boost sales and to increase test-drives of its C-Class Saloon as it competes with the BMW 3-series in the region.

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