Feature

World Media 2007: A window on the world

It's a big planet out there and no two countries are the same. Make sense of the trends that are shaping global media consumption with the World Media report.

Welcome to Campaign's annual World Media report. In these pages, you will find briefings on the political and economic state of key media markets as well as figures and forecasts on how adspend is shared between media.

A mouse-click search of course would give those of you who work on international business reams of information on these markets. ZenithOptimedia brings perspective and a reputation for accuracy. To them should go the credit for the data in these pages.

Pippa Considine and Alasdair Reid, our main contributors, take the blame for taking ZenithOptimedia's data and using it to cast a beady eye over the world's most important media markets. Egypt is the fastest-growing, but why? Germany is hotting up again after a decade in the cold - is this World Cup-related? Is China really on the verge of a consumer explosion?

Finally, for those of you who value media trivia (who doesn't?), we also fill you in on the reigning media gurus in each market covered. And don't even think about getting on a plane before reading our "Whatever you do, don't say" section, will you?

- Caroline Marshall, consultant editor, Campaign.