The World: Melbourne - CumminsNitro founder reveals plans to quit

Sean Cummins, the founder of Cummins and Partners and the regional president of SapientNitro, has announced that he is leaving the agency to take a break from advertising.

Cummins was responsible for overseeing the agency's day-to-day operations in the Australian market, as well as leading the shop's Tokyo, Shanghai, Mumbai and Dubai offices.

Earlier this year, CumminsNitro won two Grands Prix at Cannes for its "The best job in the world" campaign for Tourism Queensland. The agency has since been acquired by Sapient.

Cummins will be replaced in the role by Michael Branagh, the managing director of SapientNitro Brisbane.