The World: Melbourne - McCann Erickson to help Labor to re-election

The Australian Labor Party has handed McCann Erickson the task of working on its re-election campaign.

The appointment means that the political party has ended its relationship with STW, the agency that helped the party gain power in 2007 with the successful Kevin07 campaign.

Ikon Communications, which was responsible for the media planning and buying element of the 2007 campaign, has been retained as the party's media agency of choice.

A federal election must be called in Australia before April 2011. However, it is widely expected that the poll will take place some time next year.

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