The World: Melbourne - OMD set to open second agency in Australia

OMD, the Omnicom-owned media operation, is launching a sister agency in Australia to reduce conflict problems.

The new agency is expected to launch in Melbourne with GE Money, the financial services company, as its first client. St George, Australia's fifth-largest retail bank, works with OMD.

The launch will be the second this year in Australia by Omnicom, which is preparing to introduce its PHD brand into the country.

Mark Coad, OMD's managing director, said: "The new agency will be able to handle conflicts throughout the group, but it will also broaden our footprint in Melbourne."