The World: Melbourne Tribal picks up Australian online business

Tribal DDB Melbourne, DDB's digital marketing arm, has won the interactive business for the Australian, family owned wine-maker Brown Brothers.

The agency will develop a digital strategy for the brand to further brand interaction, customer relationships and sales internationally. Brown Brothers has been producing wine from its vineyards near Melbourne since 1857.

Tribal has also won the business to create an online presence for Feast Watson, the Australian woodcare product manufacturer. Feast Watson is a wholly owned division of Ornica, and produces upmarket timber finishes and floorcare products.