The World: Mexico City - Aegis acquires media agency Control Media

The Aegis Group has acquired the Mexican media agency Control Media.

The business will be merged with Carat Mexicana to become Carat Control. Robert Lerwill (pictured), the chief executive of the Aegis Group, said: "The marriage of Carat Mexicana and Control Media is a perfect fit for the Latin American market.

"We have identified this market as an area of growth for us and, more importantly, our clients. The creation of Carat Control will give our network the benefit of Control Media's scale and pedigree in Mexico. At the same time, Control Media's successful leading client will benefit from access to Aegis' diversified media offerings."