Publicis Worldwide has appointed the chief operating officer of Publicis Latin America and president of Mexico's Publicis-branded agencies, Alejandro Cardoso, as the chief executive of Publicis Latin America.
Cardoso, who joined Publicis in 2003 when he became the chief executive of Publicis Dialog in Mexico, replaces Paulo Salles in the role. He has been made a non-executive chairman of Publicis Latam.
In his new position, Cardoso will be responsible for leading Latin America as a region and overseeing regional relationships with key clients. He will also continue to lead Mexico as country chairman from his base in Mexico City.
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