The World: Mexico - City Corona begins three-way creative contest

Corona beer has kick-started a pitch to consolidate its creative business in Asia-Pacific.

The pitch, which is being led out of Corona's global headquarters in Mexico, is thought to focus on a greater above-the-line component.

After an initial briefing session, it's understood that at least three agencies will take part in the pitch for the business, with Ogilvy, McCann Erickson and Arc all believed to be involved.

The beer brand's regional creative business is currently shared among several agencies.