The World: Mexico City - Initiative and TN Media unite as InitiativeFCBm

Initiative and FCB's media agency in Mexico, TN Media, have joined to become InitiativeFCBm.

The combined agency will be the first business managed under Initiative's newly launched Initiative Group.

Antonio Chapel, the general manager of FCB Mexico, will become the chief executive of IG, while Tonatiuh Tezcucano will become the chief executive of InitiativeFCBm.

IG has been created to integrate all of Initiative's businesses under one banner in a bid to offer clients a full-service Mexican media network.

Initiative launched in Mexico in 1998 and works on clients including AOL, Calvin Klein, Johnson & Johnson and Unilever.


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