The World: Miami - Carnival Cruise Lines in media and creative review

Carnival Cruise Lines has kicked off a review of the creative and media assigments on its account, which are estimated to bill more than $70 million.

Carnival, the flagship line of Carnival Corporation, said it was in the process of engaging a pitch consultant before it invited a number of agencies to contest the business.

The pitchlist for the account will include Omnicom's CooperDDB, which currently holds the creative account.