The World: Miami - Crispin Porter scoops Domino's media planning role

Domino's Pizza has reinforced its relationship with Crispin Porter & Bogusky by appointing the Miami agency to take over media planning on its $170 million account.

The extra assignment follows Crispin Porter's selection as Domino's national creative agency last month.

WPP's MindShare, which previously handled media planning, will retain media buying responsibilities.

Jeff Hicks, Crispin Porter's chief executive, said: "The addition of media to our work on Domino's will amplify the effectiveness of all our work, and guarantee that there is seamless integration of our strategy across channels."

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