The World: Miami - New McCann division to focus on Latin America

McCann Worldgroup has launched an agency in Miami, which will specialise in the Latin American market.

The unit, called McCann MIA, has been set up to help brands understand the importance and potential of conducting business in the region.

The venture will be headed by Luca Lindner, the Latin America and Caribbean regional director at McCann Worldgroup.

John Dooner, the chief executive of McCann Worldgroup, said: "This initiative creates a true centre of excellence that offers unrivalled consumer and business insights that will help companies succeed in the dynamic Latin American marketplace."