The World: Miami - SCPF to launch office to cater for US Hispanic market

Segarra, Cuesta, Piug, Fernandez de Castro, the Barcelona-based creative agency, is planning to launch its first international office in Miami to cater for the US Hispanic market.

Ignasi Piug (pictured), the SCPF co-founder and managing director, will run the US operation.

The WPP-owned agency cited "client needs" as prompting the move. Although no official announcment of launch clients has been made, SCPF holds the BMW and Ikea accounts in Spain, both of which have been linked to the agency's Miami office.

SCPF was formed in Barcelona in 1996 and was purchased by WPP earlier this year.