The Italian publisher Rizzoli is launching a new monthly supplement called Style Magazine for the Corriere della Sera newspaper. It will also be available as a standalone magazine on newsstands.
With an initial print run of 800,000 copies and a cover price of @2, the magazine will cover topics such as consumer affairs, fashion, style and leisure. The launch comes as Rizzoli increases the price of the newspaper by 0.30.
The launch will be backed by a 5 million ad campaign by Armando Testa, which will include teaser ads in the newspaper as well as TV and radio.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.
Become a memberOur new premium service offering bespoke monitoring reports for your company.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
