Peccerillo was the head of Leo Burnett Rome and succeeds Ezio Bossi, who has been appointed as the group chairman of DDB Italy. Peccerillo will now work with Vicky Gitto, the group executive creative director.
Bossi said: "I am delighted to turn over the management of DDB Group Italy to this young and talented team. I look forward to working with them."
Michael Bray, DDB Europe's president, said: "Daniele's work with multinational clients, coupled with his understanding of all marketing disciplines, makes him the ideal candidate to lead DDB Italy."