The World: Milan - Direct Line insurance appoints Armando Testa

Armando Testa has won the Italian communications account for the car insurance company Direct Line.

The Milan-based agency pitched for the business against the incumbent, JWT, Red Cell, Selection and Clemmow Hornby Inge, which holds the business in the UK.

Direct Line has been operating in Italy since January 2002. The account will include print, press, television and online.