The World: Milan - Italian publisher buys controlling stake in Digicast

RCS Media Group, the Italian publishing house, is entering the TV market.

The company has acquired a 51 per cent stake in Digicast, which broadcasts several thematic channels on Sky Italia.

The deal, which is subject to statutory approval, sees RCS buying the stake from Digifin for EUR13.6 million. It also has the option to purchase the remaining capital by 2010.

The publisher is looking to use the acquisition as a way to launch thematic channels that work in conjunction with its publications.