The World: Milan - Luca Vergani appointed to Mediaedge:cia board

Luca Vergani (pictured) has been appointed as the chief operating officer of Mediaedge:cia in Italy.

At the same time, he and Massimo Beduschi, the chief financial officer, have been promoted to the Mediaedge:cia worldwide board.

Vergani will work with the recently appointed chief executive and chairman Stefano Sala.

Vergani said: "It will be an opportunity to concentrate efforts in two directions: to be of interest to potential clients who have yet to see the value of contributions we as consultants offer, and widen our area of influence in companies."