The agency later changed its name to Ata Tonic, then became the Havas-controlled De Martini & C.
"Alberto's appointment is a coup for Red Cell," Amanda Walsh, the European chief executive of the Red Cell network, commented. "The strength of the network lies within all of the individual local agencies."
De Martini joins the creative directors Pino Rozzi and Roberto Battaglia at Red Cell. Italy clients include Alfa Romeo, Gruppo Campari, Sky and Tele+.