The World: Milan - United launches latest agency 1861 United in Italy

The Voluntarily United Group of Creative Agencies has launched an office in Italy called 1861 United.

The agency will be run by Nicola Belli, its managing director, and the former Red Cell Milano creative directors, Pino Rozzi and Roberto Battaglia (pictured), its creative directors. It launches with clients including Alfa Romeo, Sky, Yamaha and RTL.

Amanda Walsh, the United president, said: "I've worked with Nicola, Pino and Roberto for several years. They are the right people to lead our Italian shop."