The World: Milan - WPP launches Maxus in Italy with BBS buyout

WPP's third-string agency, Maxus, is making a foray into Italy with the opening of a new office.

The network's new agency will be named BBS Maxus, following the purchase of the Milan outfit, Bandera Barone Scarpelli.

BBS was founded two years ago by Richard Bandera of Chorus/Initiative and Francesco Barone from Starcom Mediavest. The pair were joined by a third partner, Elisabetta Scarpelli, last year.

Maxus was launched in the Asia-Pacific region by the global chief executive, Nick Daly, in May 2004.