The World: Minneapolis - Fallon appoints TBWA New York's Rodriguez

The former TBWA\Chiat\Day New York creative director Joel Rodriguez (pictured) has joined Fallon Minneapolis as the group creative director.

Reporting to the newly appointed creative director, Kerry Feuerman, he will work on new business as well as taking over the day-to-day running of the creative department.

During his two years at TBWA, Rodriguez worked on clients including Nextel and Sprint. Before that, he was an associate creative director at BBDO New York, where he worked on campaigns for Guinness and FedEx.

Rodriguez said: "I've always loved the culture and the thinking at Fallon and I'm very excited to be here."