The World: Minneapolis - Fallon executives launch "unbundled" start-up

Bruce Bildsten and Michelle Fitzgerald, the former executive creative director and the director of connection planning at Fallon Minneapolis respectively, have launched an agency called Brew: A Creative Collaboration.

The agency will initially work with clients on a project basis and will not have a permanent full-time staff.

However, it will have business relationships with professionals in advertising, graphic design, PR, interactive, strategy and film production and use them for different projects.

Bildsten said: "Think of Brew as the nation's first truly unbundled creative shop, where we assemble best-in-class creative, strategy and media on a custom basis for clients."