The World: Minneapolis - Fallon nets $30m Vanguard car rental business

Fallon Minneapolis has won the US Vanguard Car Rental creative and media buying business, worth $30 million, in a pitch against Y&R Chicago and Element 79. The incumbent, DG&A Los Angeles, did not participate in the review.

The win will see the agency working across Vanguard's National Car Rental and Alamo Rent A Car accounts.

The Fallon Minneapolis president, Rob White, said: "National Car Rental and Alamo Rent A Car have innovative marketing programmes in the pipeline and we are proud to be selected."